Ovi Hits Another Level

Tracking the media attention around Alex Ovechkin, you can fairly easily chart the times where his celebrity has hit a new level.

His Washington Post Magazine cover demonstrated that he'd hit the mainstream in DC. His ESPN the Magazine cover showed his nationwide sports celebrity.

Last night, at around the 12:00 mark of TMZ's latest episode, we may have witnessed another breakthrough. The content isn't particularly noteworthy - we've all seen Alex be much more entertaining - but having a hockey player on an entertainment show is significant.

Our message to TMZ: come back again, with a better question. Ovi won't disappoint.

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